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1
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HU Fan
1
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Journal article
2
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2023
1
2008
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英语English
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ESCI
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China
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Brand communication
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Consumer psychology
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Young Consumers
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How influencers’ social media posts have an influence on audience engagement among young consumers
Journal article
Young Consumers,2023, volume: 24, issue: 4, pages: 427-444
Authors:
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, Michael
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View/Download:10/0
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Submit date:2023/07/03
Brand communication
China
Content analysis
Influencer marketing
Media effects
Attitudes toward material possessions among Chinese children
Journal article
Young Consumers,2008, volume: 9, issue: 1, pages: 49-59
Authors:
Chan, Kara
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Submit date:2022/10/11
Children (age groups)
China
Consumer psychology
Perception