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Perceived hedonic value
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Reposting intention and beh...
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Computers in Human Behavior
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Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media
Journal article
Computers in Human Behavior,2019, volume: 93, pages: 176-191
Authors:
Wang, Wei
;
Chen, Renee Rui
;
Ou, Carol Xiaojuan
;
Ren, Steven Jifan
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Submit date：2021/10/19
Perceived hedonic value
Perceived utilitarian value
Reposting intention and behavior
Social commerce
Social media marketing
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