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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis 期刊论文
Internet Research,2024, 卷号: 34, 期号: 6, 页码: 2298-2340
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：41/0  |  提交时间：2024/12/16
Turning the wheels of engagement: Evidence from entertainment live streaming 期刊论文
Journal of the Academy of Marketing Science,2024
作者:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Tan, Chee Wee
收藏  |  浏览/下载：39/0  |  提交时间：2025/06/16
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding 期刊论文
Information Technology and People,2023, 卷号: 36, 期号: 6, 页码: 2587-2610
作者:  Li, Boying;  Hou, Fangfang;  Guan, Zhengzhi;  Chong, Alain Yee Loong
收藏  |  浏览/下载：37/0  |  提交时间：2025/06/26
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model 期刊论文
Information Systems Journal,2022, 卷号: 32, 期号: 3, 页码: 653-689
作者:  Guan, Zhengzhi;  Hou, Fangfang;  Li, Boying;  Phang, Chee Wei;  Chong, Alain Yee Loong
收藏  |  浏览/下载：49/0  |  提交时间：2025/06/26
Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China 期刊论文
Internet Research,2020, 卷号: 30, 期号: 1, 页码: 141-163
作者:  Hou, Fangfang;  Guan, Zhengzhi;  Li, Boying;  Chong, Alain Yee Loong
收藏  |  浏览/下载：36/0  |  提交时间：2025/06/26
Disentangling the effects of narrative and statistical evidence on donations in charitable crowdfunding: A narrative persuasion perspective 会议论文
Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20-24 June 2020
作者:  Guan, Zhengzhi;  Li, Boying;  Chong, Alain Yee Loong;  Hou, Fangfang;  Cai, Zhao
收藏  |  浏览/下载：33/0  |  提交时间：2025/06/26
Understanding purchase intention in e-commerce live streaming: Roles of relational benefits, technological features and fan identity salience 会议论文
Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20-24 June 2020
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Hu, Yueqiu;  Chong, Alain Yee Loong
收藏  |  浏览/下载：26/0  |  提交时间：2025/06/26
An empirical analysis of emoji usage on Twitter 期刊论文
Industrial Management and Data Systems,2019, 卷号: 119, 期号: 8, 页码: 1748-1763
作者:  Li, Mengdi;  Ch'ng, Eugene;  Chong, Alain Yee Loong;  See, Simon
收藏  |  浏览/下载：33/0  |  提交时间：2023/12/27
How social experience encourages donation intention to charitable crowdfunding projects on social media: Empathy and personal impulsiveness 会议论文
Proceedings of the 23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019, Xi'an, 8-12 July 2019
作者:  Li, Boying;  Hou, Fangfang;  Guan, Zhengzhi;  Chong, Alain Yee Loong
收藏  |  浏览/下载：25/0  |  提交时间：2025/06/26
What encourages purchase of virtual gifts in live streaming: Cognitive absorption, social experience and technological environment 会议论文
40th International Conference on Information Systems, ICIS 2019, Munich, 15-18 December 2019
作者:  Guan, Zhengzhi;  Hou, Fangfang;  Li, Boying;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：23/0  |  提交时间：2025/06/26