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Faculty of Busines and Mana...
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CHO-LUNG Pui-Lan
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WANG Ying
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E-banking
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International Journal of Ba...
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The impact of personalization and compatibility with past experience on e-banking usage
Journal article
International Journal of Bank Marketing,2017, volume: 35, issue: 1, pages: 45-55
Authors:
Wang, May
;
Cho, Stella
;
Denton, Trey
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Submit date：2021/10/19
Compatibility
E-banking
Personalization
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