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Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets: An empirical study on BYD tang electric vehicle model Book chapter
出自: Origin and Branding in International Market Entry Processes:IGI Global, 2023, pages: 161-191
Authors:  Elhaoussine, Youssef;  Li, Wanjin;  Li, Yixuan
Favorite  |  View/Download:6/0  |  Submit date:2023/11/21
The role of government regulations on business practices in China: Impact and lessons for global sustainability Book chapter
出自: Government Impact on Sustainable and Responsible Supply Chain Management:IGI Global, 2023, pages: 13-32
Authors:  Elhaoussine, Youssef;  Du, Yi Jiao;  Jia, Huanchen
Favorite  |  View/Download:3/0  |  Submit date:2023/09/21
Manufacturer Service-Oriented Strategy: A New Source of Competitive Advantage in Homogenous Industrial Markets Book chapter
出自: Digitalization of Decentralized Supply Chains During Global Crises, Hershey:IGI Global, 2021, pages: 64-80
Authors:  El Haoussine, Youssef
Favorite  |  View/Download:3/0  |  Submit date:2022/06/24
Know better, like better : an appraisal of the effect of the Belt and Road Initiative on Chinese brand image in France Book chapter
出自: European perceptions of China and perspectives on the Belt and Road Initiative, Leiden:Brill, 2021, pages: 150-170
Authors:  El Haoussine, Youssef
Favorite  |  View/Download:3/0  |  Submit date:2022/06/24
Producer Acting Like Service Provider: a new OEM hybrid Manufacturing-Service TQM Approach Conference paper
23-ICIT PROCEEDINGS, Zhuhai, May 13-15, 2019
Authors:  El Haoussine, Youssef
Favorite  |  View/Download:4/0  |  Submit date:2022/06/24
中国独生子女消费行为特征及管理启示——基于消费者社会化视角 Journal article
中山大学学报 ( 社会科学版),2016, volume: 56, issue: 4, pages: 202-210
Authors:  El Haoussine, Youssef;  王海忠;  李志宜
Favorite  |  View/Download:3/0  |  Submit date:2022/06/22
仿冒奢侈品购买行为的影响因素——基于巴基斯坦消费者的研究 Journal article
品牌研究,2016, issue: 4, pages: 36-43
Authors:  Tahir Mumtaz Awan;  El Haoussine, Youssef;  黎小林;  王海忠;  Ammar Zaheer Gureja
Favorite  |  View/Download:4/0  |  Submit date:2022/06/22