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Faculty of Busines and Mana...
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EL HAOUSSINE Youssef
7
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中山大学学报 ( 社会科学版)
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Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets: An empirical study on BYD tang electric vehicle model
Book chapter
出自: Origin and Branding in International Market Entry Processes:IGI Global, 2023, pages: 161-191
Authors:
Elhaoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
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View/Download:6/0
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Submit date:2023/11/21
The role of government regulations on business practices in China: Impact and lessons for global sustainability
Book chapter
出自: Government Impact on Sustainable and Responsible Supply Chain Management:IGI Global, 2023, pages: 13-32
Authors:
Elhaoussine, Youssef
;
Du, Yi Jiao
;
Jia, Huanchen
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View/Download:3/0
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Submit date:2023/09/21
Manufacturer Service-Oriented Strategy: A New Source of Competitive Advantage in Homogenous Industrial Markets
Book chapter
出自: Digitalization of Decentralized Supply Chains During Global Crises, Hershey:IGI Global, 2021, pages: 64-80
Authors:
El Haoussine, Youssef
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View/Download:3/0
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Submit date:2022/06/24
Know better, like better : an appraisal of the effect of the Belt and Road Initiative on Chinese brand image in France
Book chapter
出自: European perceptions of China and perspectives on the Belt and Road Initiative, Leiden:Brill, 2021, pages: 150-170
Authors:
El Haoussine, Youssef
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View/Download:3/0
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Submit date:2022/06/24
Producer Acting Like Service Provider: a new OEM hybrid Manufacturing-Service TQM Approach
Conference paper
23-ICIT PROCEEDINGS, Zhuhai, May 13-15, 2019
Authors:
El Haoussine, Youssef
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View/Download:4/0
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Submit date:2022/06/24
中国独生子女消费行为特征及管理启示——基于消费者社会化视角
Journal article
中山大学学报 ( 社会科学版),2016, volume: 56, issue: 4, pages: 202-210
Authors:
El Haoussine, Youssef
;
王海忠
;
李志宜
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View/Download:3/0
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Submit date:2022/06/22
仿冒奢侈品购买行为的影响因素——基于巴基斯坦消费者的研究
Journal article
品牌研究,2016, issue: 4, pages: 36-43
Authors:
Tahir Mumtaz Awan
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View/Download:4/0
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Submit date:2022/06/22