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How young consumers in China perceive femvertising: A qualitative study 期刊论文
World of Media,2025, 卷号: 2025, 期号: 1, 页码: 5-26
作者:  
收藏  |  浏览/下载：48/0  |  提交时间：2025/08/07
Health information-seeking behavior and perceived information source credibility among middle-aged and older adults 期刊论文
Health and New Media Research,2024, 卷号: 8, 期号: 1, 页码: 82-88
作者:  Fan, Fei;  Chan, Kara;  Tsang, Lennon
收藏  |  浏览/下载：38/0  |  提交时间：2025/08/07
Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising 期刊论文
Young Consumers,2024, 卷号: 25, 期号: 3, 页码: 329-348
作者:  Fan, Fei;  Fu, Lin;  Jiang, Qinghua
收藏  |  浏览/下载：44/0  |  提交时间：2024/09/04
Young Audience’s Response to Virtual Idols’ Endorsement Advertising 会议摘要&总结
2024
作者:  Fan, Fei;  Fu, Lin;  Jiang, Qinghua
收藏  |  浏览/下载：33/0  |  提交时间：2025/08/12
Audiences’ Responses to the Happy Ending of Politicized Crime Dramas: The Influence of Narrative Involvement and Virtual Co-viewing 会议摘要&总结
2024
作者:  
收藏  |  浏览/下载：13/0  |  提交时间：2025/08/12
How influencers’ social media posts have an influence on audience engagement among young consumers 期刊论文
Young Consumers,2023, 卷号: 24, 期号: 4, 页码: 427-444
作者:  Fan, Fei
收藏  |  浏览/下载：77/0  |  提交时间：2023/07/03
Generation Z's response to the virtual reality advertising in China 期刊论文
Young Consumers,2023, 卷号: 24, 期号: 3, 页码: 367-377
作者:  Yu, Bin;  Fan, Fei
收藏  |  浏览/下载：49/0  |  提交时间：2023/06/30
Enjoyment of Murder Mystery Game Reality Shows: The Influence of Affective Disposition, Suspense and Parasocial Interactions 期刊论文
International Journal of Communication,2023, 卷号: 17, 页码: 6335-6354
作者:  Zhi, Li;  Fan, Fei;  Jiang, Wei
收藏  |  浏览/下载：18/0  |  提交时间：2025/08/07
From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers 期刊论文
Journal of Promotion Management,2023, 卷号: 29, 期号: 5, 页码: 735-757
作者:  Fan, Fei;  Chan, Kara
收藏  |  浏览/下载：16/0  |  提交时间：2025/08/07
The Good, Bad, or Ugly?: How The Youth and Older Generation in China Respond to Brand Advertisements Featuring Sexual Minorities Differently 会议摘要&总结
2022
作者:  Fan, Fei
收藏  |  浏览/下载：12/0  |  提交时间：2025/08/13