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	Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising Journal article Young Consumers,2024, volume: 25, issue: 3, pages: 329-348 Authors: Fan, Fei; Fu, Lin; Jiang, Qinghua Favorite \| View/Download：4/0 \| Submit date：2024/09/04 Advertising persuasiveness Celebrity endorsement Source attractiveness Source credibility Virtual idol
	How influencers’ social media posts have an influence on audience engagement among young consumers Journal article Young Consumers,2023, volume: 24, issue: 4, pages: 427-444 Authors: Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, Michael Favorite \| View/Download：10/0 \| Submit date：2023/07/03 Brand communication China Content analysis Influencer marketing Media effects
	Generation Z's response to the virtual reality advertising in China Journal article Young Consumers,2023, volume: 24, issue: 3, pages: 367-377 Authors: Yu, Bin; Fan, Fei Favorite \| View/Download：9/0 \| Submit date：2023/06/30 Advertising persuasiveness Apartment rental advertising Generation Z Media richness Sense of presence Virtual reality