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Research outside affiliated...
2
Authors
PONG Kok Shiong
2
Document Type
Journal article
2
Date Issued
2025
1
2021
1
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英语English
2
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Archaeological tourism
1
Brand personality
1
Bujang Valley
1
Image Repair Theory
1
JAKIM
1
Lenggong Valley World Herit...
1
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Journal of Communication La...
1
Journal of Tourism and Deve...
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Analysing JAKIM'S Crisis Communication Strategies Using Image Repair Theory
Journal article
Journal of Communication Language and Culture ,2025, volume: 5, issue: 1, pages: 1-19
Authors:
Lai, Pui Er
;
Nor, Ez-zatul Hanani Mohamed Rosli
;
Pong, Kok Shiong
;
Foong, Soon Seng
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View/Download:6/0
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Submit date:2025/05/23
halal crisis
JAKIM
crisis communication
Image Repair Theory
crisis response strategies
She is sophisticated, he is exciting: Applying aaker's brand personality on archaeological tourism destinations
Journal article
Journal of Tourism and Development,2021, volume: 2021, issue: 35, pages: 149-160
Authors:
Pong, Kok Shiong
;
Abdullah, Abdul Rashid
;
Aziz, Yuhanis Abdul
;
Abdullah, Nawal Hanim
;
Foong, Soon Seng
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View/Download:2/0
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Submit date:2025/05/23
Archaeological tourism
Brand personality
Bujang Valley
Lenggong Valley World Heritage Site
Revisit intention