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DETERMINANTS OF BRAND EQUITY IN E-BUSINESSES: AN EXPLORATORY STUDY
Conference paper
Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, December 15-18, 2002
Authors:
Gwee, Yah Ting
;
Hui, Kai Lung
;
Chau, Patrick Y. K.
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Submit date：2023/05/19
advertising intensity
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brand knowledge
perceived quality
product or technology leadership
value-added services and features
Website quality
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