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Faculty of Humanities and S...
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LAN Xiaomeng
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2023
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Telematics and Informatics
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Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy
Journal article
Telematics and Informatics,2023, volume: 79
Authors:
You, Leping
;
Wang, Rang
;
Lan, Xiaomeng
;
Hon, Linda
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Submit date：2023/06/30
Big Five personality traits
Boycotting
Buycotting
Consumer digital engagement
Corporate political advocacy
Political consumerism
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