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Journal article
2
Date Issued
2021
2
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英语English
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SCIE
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Mhealth app
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Mobile phone
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Mobile promotion strategy
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Personal health information...
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Persuasion knowledge
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brand involvement
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Source Publication
JMIR mHealth and uHealth
1
Journal of Promotion Manage...
1
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Smartphone users' persuasion knowledge in the context of consumer mHealth apps: Qualitative study
Journal article
JMIR mHealth and uHealth,2021, volume: 9, issue: 4
Authors:
Joo,Eunsin
;
Kononova,Anastasia
;
Kanthawala,Shaheen
;
Peng,Wei
;
Cotten,Shelia
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View/Download:2/0
  |  
Submit date:2021/10/19
Mhealth app
Mobile phone
Mobile promotion strategy
Personal health information sharing
Persuasion knowledge
Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality
Journal article
Journal of Promotion Management,2021
Authors:
Yang,Jing
;
Kanthawala,Shaheen
;
Joo,Eunsin
;
Kononova,Anastasia
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View/Download:1/0
  |  
Submit date:2022/02/23
brand involvement
download intention
mHealth app
sponsorship