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Telematics and Informatics
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Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics
Journal article
Telematics and Informatics,2016, volume: 33, issue: 4, pages: 936-949
Authors:
Kim，Moon Koo
;
Wong，Siew Fan
;
Chang，Younghoon
;
Park，Jong Hyun
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Submit date：2021/10/19
Customer loyalty
Customer satisfaction
Market saturation
Smartphone
Switching barriers
Usage characteristics
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