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Faculty of Busines and Mana...
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EL HAOUSSINE Youssef
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2023
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Origin and Branding in Inte...
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Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets: An empirical study on BYD tang electric vehicle model
Book chapter
出自: Origin and Branding in International Market Entry Processes:IGI Global, 2023, pages: 161-191
Authors:
Elhaoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
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Submit date：2023/11/21
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