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Faculty of Humanities and S...
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XU Xiaying
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2021
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Native Advertising Discourse During the COVID-19 Pandemic: The Case of We Chat Official Accounts
Book chapter
出自: COVID-19 Pandemic, Crisis Responses and the Changing World: Perspectives in Humanities and Social Sciences:Springer Nature, 2021, pages: 381-398
Authors:
Liang, Jiaqi
;
Xu, Xiaying
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Submit date：2024/07/09
Advertising discourse
Native advertising
WeChat advertising
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