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Faculty of Busines and Mana...
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Research outside affiliated...
1
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Jiang Na
1
Song XiaoFei
1
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Journal article
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2024
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2023
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英语English
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Artificial intelligence
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Industrial Management and D...
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Turning the wheels of engagement: Evidence from entertainment live streaming
Journal article
Journal of the Academy of Marketing Science,2024
Authors:
Song, Xiaofei
;
Fu, Mengyao
;
Fang, Jie
;
Cai, Zhao
;
Tan, Chee Wee
Favorite
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View/Download:3/0
  |  
Submit date:2025/06/16
Customer engagement
Emergent process
Engagement transition
Gratuity
Live streaming
Markov chain
Scheduling strategy
Beyond AI-powered context-aware services: the role of human–AI collaboration
Journal article
Industrial Management and Data Systems,2023, volume: 123, issue: 11, pages: 2771-2802
Authors:
Jiang, Na
;
Liu, Xiaohui
;
Liu, Hefu
;
Lim, Eric Tze Kuan
;
Tan, Chee Wee
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View/Download:5/0
  |  
Submit date:2025/06/04
Artificial intelligence
Context-aware
Human–AI collaboration