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School of Culture and Creat...
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WANG Xi
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2025
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American Customer Satisfact...
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Consumer Behavior in Touris...
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Exploring determinants of visitor’s e-WOM in the virtual art exhibition with an extended American Customer Satisfaction Index Model
Journal article
Consumer Behavior in Tourism and Hospitality,2025, volume: 20, issue: 1, pages: 38-56
Authors:
Wang, Xi
;
Liao, Yiqing
;
Liu, Chuyao
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Submit date:2025/03/10
American Customer Satisfaction Index (ACSI)
e-WOM
Exhibition promotion
Virtual exhibition
Visitor satisfaction