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International Journal of Pr...
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Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
Journal article
International Journal of Production Research,2017, volume: 55, issue: 17, pages: 5142-5156
Authors:
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
;
Li, Boying
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Submit date：2023/12/27
Big Data
neural network
online marketplace
online reviews
product demands
promotional marketing
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