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Faculty of Busines and Mana...
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NG Adolf K. Y.
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2023
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Advertising strategy
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Alternative fuel vehicle (A...
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Impacts of advertising formation on adopting alternative fuel vehicles in a competitive market
Journal article
Transportation Research Part D: Transport and Environment,2023, volume: 118
Authors:
Xu, Tina Ziting
;
Liu, Samuel Shuai
;
Ma, Benedict Jun
;
Ng, Adolf K.Y.
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Submit date：2023/07/03
Advertising strategy
Alternative fuel vehicle (AFV)
Competitive market
Conventional vehicle (CV)
Hotelling model
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