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Journal article
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2020
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online banner ads
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paginated online content
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probability of congruent ads
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relevancy and expectancy
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thematic ad-context congrue...
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International Journal of Ad...
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Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Journal article
International Journal of Advertising,2020, volume: 39, issue: 7, pages: 1031-1058
Authors:
Kononova, Anastasia
;
Kim, Wonkyung
;
Joo, Eunsin
;
Lynch, Kristen
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Submit date：2021/10/19
online banner ads
paginated online content
probability of congruent ads
relevancy and expectancy
thematic ad-context congruence
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