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PONG Kok Shiong
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Jurnal Komunikasi: Malaysia...
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The influence of destination personality on brand image evaluation among archaeological tourists
Journal article
Jurnal Komunikasi: Malaysian Journal of Communication,2015, volume: 31, issue: 1, pages: 133-152
Authors:
Pong, Kokshiong
;
Noor, Shuhaidamd MD
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Submit date：2025/05/23
Archaeological tourism
Brand image
Brand personality
Destination branding
Destination personality
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