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2024
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Cognitive absorption
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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis
Journal article
Internet Research,2024, volume: 34, issue: 6, pages: 2298-2340
Authors:
Hou, Fangfang
;
Li, Boying
;
Guan, Zhengzhi
;
Chong, Alain Yee Loong
;
Phang, Chee Wei
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Submit date：2024/12/16
Cognitive absorption
Live streaming
Para-Social relationship
Technological features
Virtual gift purchase
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