×
Verification Code:
换一张
Forgotten Password?
Stay signed in
×
Login
中文
|
English
BNBU
|
Library
Login
Register
Home
Publications
Faculty/School
Scholars
Analysis
Search
ALL
ORCID
Title
Creator
Date Issued
Keyword
Document Type
Original Document Type
Indexed By
Publisher
Status
Collection
Authors
Document Type
Journal article
1
Date Issued
2019
1
Language
英语English
1
Indexed By
Funding Organization
Keyword
Brand awareness
1
Brand image
1
Brand knowledge
1
Brand management
1
Hong Kong
1
Product involvement
1
More...
Source Publication
International Journal of Ec...
1
Funding Project
×
Knowledge Map
Feedback
Browse/Search Results: 1-1 of 1
Selected(
0
)
Clear
Items/Page:
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort:
Select
Journal Impact Factor Ascending
Journal Impact Factor Descending
Submit date Ascending
Submit date Descending
Author Ascending
Author Descending
Issue Date Ascending
Issue Date Descending
WOS Cited Times Ascending
WOS Cited Times Descending
Title Ascending
Title Descending
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Journal article
International Journal of Economics and Business Research,2019, volume: 17, issue: 3, pages: 243-261
Authors:
Cheung，Man Lai
;
Pires，Guilherme D.
;
Rosenberger，Philip J.
Favorite
|
View/Download：2/0
|
Submit date：2021/10/19
Brand awareness
Brand image
Brand knowledge
Brand management
Hong Kong
Product involvement
SMM
Social media marketing
BNBU 
Library