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	Analysing JAKIM'S Crisis Communication Strategies Using Image Repair Theory Journal article Journal of Communication Language and Culture ,2025, volume: 5, issue: 1, pages: 1-19 Authors: Lai, Pui Er; Nor, Ez-zatul Hanani Mohamed Rosli; Pong, Kok Shiong; Foong, Soon Seng Favorite \| View/Download：6/0 \| Submit date：2025/05/23 halal crisis JAKIM crisis communication Image Repair Theory crisis response strategies
	The influence of Cultural Intelligence on Perceived Employability among undergraduates in Malaysia Journal article Jurnal Komunikasi Borneo,2023, volume: 11, pages: 45-60 Authors: Suppiah, S Maartandan; San, Noew Hooi; Pong, Kok Shiong; Lim, Chai Lee Favorite \| View/Download：4/0 \| Submit date：2025/05/23 Cultural intelligence employability intercultural communication undergraduates Malaysia
	Communicative action in COVID-19 prevention: Does religiosity play a role? Journal article Asia-Pacific Social Science Review,2021, volume: 21, issue: 4, pages: 36-49 Authors: Chin, Ying Shin; Pong, Kok Shiong Favorite \| View/Download：4/0 \| Submit date：2025/05/23 Communicative action COVID-19 Precautionary behavior Religiosity Situational theory of problem solving (STOPS)
	She is sophisticated, he is exciting: Applying aaker's brand personality on archaeological tourism destinations Journal article Journal of Tourism and Development,2021, volume: 2021, issue: 35, pages: 149-160 Authors: Pong, Kok Shiong; Abdullah, Abdul Rashid; Aziz, Yuhanis Abdul; Abdullah, Nawal Hanim; Foong, Soon Seng Favorite \| View/Download：2/0 \| Submit date：2025/05/23 Archaeological tourism Brand personality Bujang Valley Lenggong Valley World Heritage Site Revisit intention
	Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists Journal article Tourism and Sustainable Development Review-Journal (TSDR),2020, volume: 1, issue: 2, pages: 119-134 Authors: Pong, Kok Shiong; Chin, Ying Shin Favorite \| View/Download：4/0 \| Submit date：2025/05/23 destination marketing promotional mix archaeological tourism Hindu-Buddhism heritage site Bujang Valley
	The effect of attraction and service prospective students on decisions to choose high private education in West Java Province Journal article Journal of Advanced Research in Dynamical and Control Systems,2020, volume: 12, issue: 7, pages: 646-654 Authors: Kusumadewi, Rahayu; Karyono, Otong; Musiafa, Zayid; Pong, Kok Shiong Favorite \| View/Download：3/0 \| Submit date：2025/05/23 Higher Education Selection Decisions University Attractiveness User Value
	Factors influencing archaeologicaltourists' behavioral intentions: Aconceptual framework Journal article Journal of Tourism, Hospitality& Culinary Art,2017, volume: 9, issue: 1, pages: 1-10 Authors: Pong, Kok Shiong; Abdullah, Abdul Rashid Favorite \| View/Download：4/0 \| Submit date：2025/05/23 Archaeological tourism destination personality satisfaction behavioral intentions Malaysia
	The influence of destination personality on brand image evaluation among archaeological tourists Journal article Jurnal Komunikasi: Malaysian Journal of Communication,2015, volume: 31, issue: 1, pages: 133-152 Authors: Pong, Kokshiong; Noor, Shuhaidamd MD Favorite \| View/Download：5/0 \| Submit date：2025/05/23 Archaeological tourism Brand image Brand personality Destination branding Destination personality