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Faculty of Busines and Mana...
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YANG I-chun
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Journal article
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2022
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brand citizenship behavior
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brand credibility
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brand intimacy
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brand love
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Frontiers in Psychology
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What Makes a Customer Brand Citizen in Restaurant Industry
Journal article
Frontiers in Psychology,2022, volume: 13
Authors:
Han, Hua
;
Yang, Yi-Chun
;
Kuang, Tingyue
;
Song, Hemin
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Submit date：2022/05/05
brand citizenship behavior
brand credibility
brand intimacy
brand love
brand uniqueness
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