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Faculty of Humanities and S...
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Xia Chuanli
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2023
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2022
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H5行业
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整合营销传播
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Comparative Studies on Pand...
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中国市场
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Exploring How Social Media Influences COVID-19 Vaccination Intention in China: The Mediating Effect of Perceived Risk, Negative Emotion, and Subjective Norms
Book chapter
出自: Comparative Studies on Pandemic Control Policies and the Resilience of Society, Singapore:Springer, 2023, pages: 271-286
Authors:
Tao, Ye
;
Xia, Chuanli
;
Zhao, Hong
;
Liu, Ning
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View/Download:4/0
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Submit date:2024/06/13
第5代HTML行业衰败成因及营销战略改进分析——基于PAR+SIVA理论模型
Journal article
中国市场,2022, issue: 02, pages: 117-119
Authors:
叶倍源
;
李涛
;
聂靓
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Submit date:2024/02/22
PAR
SIVA
整合营销传播
H5行业