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Cultivating consumer subjective well-being through online brand communities: a multidimensional view of social capital
Journal article
Journal of Product and Brand Management,2022, volume: 31, issue: 5, pages: 808-822
Authors:
Zhou, Zhimin
;
Wang, Rixiang
;
Zhan, Ge
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Submit date：2022/02/23
Brand
Multidimensional
Online brand community
Social capital
Subjective well-being
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