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ZHANG Xiya
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2023
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Customer engagement
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Customer perceived value
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Travel vlog
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Handbook of Customer Engage...
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Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: The mediating role of online customer engagement
Book chapter
出自: Handbook of Customer Engagement in Tourism Marketing, Cheltenham, UK:Edward Elgar Publishing, 2023, pages: 99-114
Authors:
Jiang, Yangyang
;
Zhang, Xiya
;
Balaji, M. S.
;
Wang, Tenghao
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Submit date：2025/04/11
Customer engagement
Customer perceived value
Generation Z
Social media
Travel vlog
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