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Journal of Product and Bran...
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Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
Journal article
Journal of Product and Brand Management,2019, volume: 28, issue: 7, pages: 773-786
Authors:
Lou, Chen
;
Xie, Quan
;
Feng, Yang
;
Kim, Wonkyung
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Submit date：2021/10/19
Brand loyalty
Consumer social learning
Content marketing
Content value
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