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	Online posting intention: do the social communication and brand equity of esports matter? Journal article International Journal of Sports Marketing and Sponsorship,2024, volume: 25, issue: 1, pages: 161-187 Authors: Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie Favorite \| View/Download：7/0 \| Submit date：2024/03/12 Brand equity Esports Marketing communication and brand equity model (MCBEM) Posting intention Social media communication
	Brand equity of e-Sport events: exploring the role of social media on customer satisfaction and behavior Meeting Abstract&Summary 2022 Authors: Xu, Yulan; You, Xinyi; Wang, Xi Favorite \| View/Download：48/0 \| Submit date：2023/02/15 e-Sport customer satisfaction behavioral intention communications-brand equity spectator-based brand equity