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探讨大湾区经济发展的关键成功因素 Project
项目编号: UICR0400028-22, 2025-
Leaders:  杨易淳
Favorite  |  View/Download：1/0  |  Submit date：2025/03/18
Extending the theory of planned behavior model to explain people’s behavioral intentions to follow China’s AI generated content law Journal article
BMC Psychology,2024, volume: 12, issue: 1
Authors:  Li, JieChun;  Lin, Yi;  Yang, Yi Chun
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Employees' green brand love and green brand citizenship behavior Journal article
Social Behavior and Personality,2024, volume: 52, issue: 12
Authors:  Lei, Gang;  Kuang, Tingyue;  Yang, Yi Chun
Favorite  |  View/Download：4/0  |  Submit date：2025/03/10
我国半导体企业因应国际环境变化下之升级与转型之策略因应-以动态能力观之 Project
项目编号: UICR0400008-23, 2024-
Leaders:  
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Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior Journal article
BMC Psychology,2023, volume: 11, issue: 1
Authors:  Zhang, Yipin;  Yang, Yi Chun
Favorite  |  View/Download：5/0  |  Submit date：2024/01/22
Green animation advertising of food: Influence on green trust and green customer citizenship behavior Journal article
Social Behavior and Personality,2023, volume: 51, issue: 7
Authors:  Zhang, Yipin;  Yang, Yi Chun
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The Impact of Positive Verbal Rewards on Organizational Citizenship Behavior—The Mediating Role of Psychological Ownership and Affective Commitment Journal article
Frontiers in Psychology,2022, volume: 13
Authors:  Zhao, Xin;  Yang, Yi-Chun;  Han, Gexin;  Zhang, Qiao
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What Makes a Customer Brand Citizen in Restaurant Industry Journal article
Frontiers in Psychology,2022, volume: 13
Authors:  Han, Hua;  Yang, Yi-Chun;  Kuang, Tingyue;  Song, Hemin
Favorite  |  View/Download：7/0  |  Submit date：2022/05/05
What makes a green citizen in Taiwan's restaurant industry? Journal article
Social Behavior and Personality,2021, volume: 49, issue: 7
Authors:  Han, Hua;  Yang, Yi-Chun
Favorite  |  View/Download：3/0  |  Submit date：2021/10/19
Exploring the role of green attributes transparency influencing green customer citizenship behavior Journal article
British Food Journal,2021, volume: 124, issue: 5, pages: 1473-1484
Authors:  Deng, Ying-Yi;  Yang, Yi-Chun
Favorite  |  View/Download：4/0  |  Submit date：2021/10/19