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1
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CHEN Jianing
1
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Journal article
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2021
1
2011
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中文Chinese
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brand involvement
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download intention
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mHealth app
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sponsorship
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“酉”部字
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《说文解字》
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Journal of Promotion Manage...
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信阳师范学院学报(哲学社会科学版)
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Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality
Journal article
Journal of Promotion Management,2021
Authors:
Yang,Jing
;
Kanthawala,Shaheen
;
Joo,Eunsin
;
Kononova,Anastasia
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View/Download:1/0
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Submit date:2022/02/23
brand involvement
download intention
mHealth app
sponsorship
从《说文解字》“酉”部字看中国上古酒文化
Journal article
信阳师范学院学报(哲学社会科学版),2011, volume: 31, issue: 2, pages: 64-68
Authors:
陈家宁
;
杨静
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View/Download:3/0
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Submit date:2022/07/14
《说文解字》
“酉”部字
酒文化
酒器
酒礼