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2023
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从肯德基联名可达鸭爆火现象浅析“IP跨界营销”的传播效果
Journal article
公关世界,2023, issue: 01, pages: 39-40
Authors:
赖世华
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Submit date：2024/02/22
IP联名
潮玩
可达鸭
宝可梦
肯德基
快消品
国潮
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