×
Verification Code:
换一张
Forgotten Password?
Stay signed in
×
Login
中文
|
English
BNBU
|
Library
Login
Register
Home
Publications
Faculty/School
Scholars
Analysis
Search
ALL
ORCID
Title
Creator
Date Issued
Keyword
Document Type
Original Document Type
Indexed By
Publisher
Status
Collection
Authors
Document Type
Journal article
1
Date Issued
2023
1
Language
中文Chinese
1
Indexed By
Funding Organization
Keyword
品牌营销
1
广告策略
1
情感诉求
1
百事可乐
1
Source Publication
公关世界
1
Funding Project
×
Knowledge Map
Feedback
Browse/Search Results: 1-1 of 1
Selected(
0
)
Clear
Items/Page:
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort:
Select
Journal Impact Factor Ascending
Journal Impact Factor Descending
Submit date Ascending
Submit date Descending
Author Ascending
Author Descending
Issue Date Ascending
Issue Date Descending
WOS Cited Times Ascending
WOS Cited Times Descending
Title Ascending
Title Descending
从情感诉求角度分析百事可乐在中国的品牌营销策略——以百事可乐“热爱”系列为例
Journal article
公关世界,2023, issue: 03, pages: 28-29
Authors:
董倩铷
;
陈武
;
郝振
Favorite
|
View/Download：3/0
|
Submit date：2024/02/22
情感诉求
百事可乐
品牌营销
广告策略
BNBU 
Library