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Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising Journal article
Young Consumers,2024, volume: 25, issue: 3, pages: 329-348
Authors:  Fan, Fei;  Fu, Lin;  Jiang, Qinghua
Favorite  |  View/Download：5/0  |  Submit date：2024/09/04
Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior Journal article
BMC Psychology,2023, volume: 11, issue: 1
Authors:  Zhang, Yipin;  Yang, Yi Chun
Favorite  |  View/Download：6/0  |  Submit date：2024/01/22
Green animation advertising of food: Influence on green trust and green customer citizenship behavior Journal article
Social Behavior and Personality,2023, volume: 51, issue: 7
Authors:  Zhang, Yipin;  Yang, Yi Chun
Favorite  |  View/Download：6/0  |  Submit date：2023/09/21
Impacts of advertising formation on adopting alternative fuel vehicles in a competitive market Journal article
Transportation Research Part D: Transport and Environment,2023, volume: 118
Authors:  Xu, Tina Ziting;  Liu, Samuel Shuai;  Ma, Benedict Jun;  Ng, Adolf K.Y.
Favorite  |  View/Download：5/0  |  Submit date：2023/07/03
Generation Z's response to the virtual reality advertising in China Journal article
Young Consumers,2023, volume: 24, issue: 3, pages: 367-377
Authors:  Yu, Bin;  Fan, Fei
Favorite  |  View/Download：10/0  |  Submit date：2023/06/30
“Reach the right people”: The politics of “interests” in Facebook’s classification system for ad targeting Journal article
Big Data and Society,2021, volume: 8, issue: 1
Authors:  Cotter，Kelley;  Medeiros，Mel;  Pak，Chankyung;  Thorson，Kjerstin
Favorite  |  View/Download：1/0  |  Submit date：2021/10/19
Native Advertising Discourse During the COVID-19 Pandemic: The Case of We Chat Official Accounts Book chapter
出自: COVID-19 Pandemic, Crisis Responses and the Changing World: Perspectives in Humanities and Social Sciences:Springer Nature, 2021, pages: 381-398
Authors:  Liang, Jiaqi;  Xu, Xiaying
Favorite  |  View/Download：2/0  |  Submit date：2024/07/09
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes's BrandVoice Unit Journal article
Journal of Interactive Advertising,2018, volume: 18, issue: 2, pages: 148-161
Authors:  Feng, Songming;  Ots, Mart
Favorite  |  View/Download：4/0  |  Submit date：2025/06/19
Are sponsored links effective? Investigating the impact of trust in search engine advertising Journal article
ACM Transactions on Management Information Systems,2017, volume: 7, issue: 4
Authors:  Lu, Yan;  Chau, Michael;  Chau, Patrick Y. K.
Favorite  |  View/Download：14/0  |  Submit date：2023/05/19
The impact of digital media on newspapers: Comparing responses in China and the United States Journal article
Global Media and China,2016, volume: 1, issue: 3, pages: 186-207
Authors:  Sparks, Colin;  Wang, Haiyan;  Huang, Yu;  Zhao, Yanhua;  Lü, Nan
Favorite  |  View/Download：8/0  |  Submit date：2024/01/23