浏览/检索结果:共4条，第1-4条

已选(0)清除条数/页：排序方式：
	Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising 期刊论文 Young Consumers,2024, 卷号: 25, 期号: 3, 页码: 329-348 作者: Fan, Fei; Fu, Lin; Jiang, Qinghua 收藏 \| 浏览/下载：44/0 \| 提交时间：2024/09/04 Advertising persuasiveness Celebrity endorsement Source attractiveness Source credibility Virtual idol
	Young Audience’s Response to Virtual Idols’ Endorsement Advertising 会议摘要&总结 2024 作者: Fan, Fei; Fu, Lin 收藏 \| 浏览/下载：33/0 \| 提交时间：2025/08/12 virtual idol source attractiveness source credibility celebrity endorsement advertising persuasiveness
	Generation Z's response to the virtual reality advertising in China 期刊论文 Young Consumers,2023, 卷号: 24, 期号: 3, 页码: 367-377 作者: Yu, Bin; Fan, Fei 收藏 \| 浏览/下载：49/0 \| 提交时间：2023/06/30 Advertising persuasiveness Apartment rental advertising Generation Z Media richness Sense of presence Virtual reality
	From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers 期刊论文 Journal of Promotion Management,2023, 卷号: 29, 期号: 5, 页码: 735-757 作者: Fan, Fei; Chan, Kara 收藏 \| 浏览/下载：16/0 \| 提交时间：2025/08/07 advertising persuasiveness celebrities celebrity endorsement online influencers relational study