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International Journal of Ec...
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Journal article
International Journal of Economics and Business Research,2019, volume: 17, issue: 3, pages: 243-261
Authors:
Cheung，Man Lai
;
Pires，Guilherme D.
;
Rosenberger，Philip J.
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Submit date：2021/10/19
Brand awareness
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Hong Kong
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Social media marketing
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