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	Online posting intention: do the social communication and brand equity of esports matter? Journal article International Journal of Sports Marketing and Sponsorship,2024, volume: 25, issue: 1, pages: 161-187 Authors: Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie Favorite \| View/Download：8/0 \| Submit date：2024/03/12 Brand equity Esports Marketing communication and brand equity model (MCBEM) Posting intention Social media communication
	How influencers’ social media posts have an influence on audience engagement among young consumers Journal article Young Consumers,2023, volume: 24, issue: 4, pages: 427-444 Authors: Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, Michael Favorite \| View/Download：11/0 \| Submit date：2023/07/03 Brand communication China Content analysis Influencer marketing Media effects