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Online posting intention: do the social communication and brand equity of esports matter? Journal article
International Journal of Sports Marketing and Sponsorship,2024, volume: 25, issue: 1, pages: 161-187
Authors:  Wang, Xi;  You, Xinyi;  Xu, Yulan;  Zheng, Jie
Favorite  |  View/Download：8/0  |  Submit date：2024/03/12
Brand equity of e-Sport events: exploring the role of social media on customer satisfaction and behavior Meeting Abstract&Summary
2022
Authors:  Xu, Yulan;  You, Xinyi;  Wang, Xi
Favorite  |  View/Download：48/0  |  Submit date：2023/02/15
Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions? Journal article
International Journal of Retail and Distribution Management,2020, volume: 48, issue: 7, pages: 649-666
Authors:  Baek, Eunsoo;  Choo, Ho Jung;  Wei, Xiaoyong;  Yoon, So-Yeon
Favorite  |  View/Download：2/0  |  Submit date：2022/06/24
Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China Conference paper
Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, New Orleans, LA, AUG 16-18, 2018
Authors:  Wang, May
Favorite  |  View/Download：6/0  |  Submit date：2021/10/19
Developing consumer-based service brand equity via the internet: The role of personalization and trialability Journal article
Journal of Organizational Computing and Electronic Commerce,2008, volume: 18, issue: 3, pages: 197-223
Authors:  Chau, Patrick Y. K.;  Ho, Candy K. Y.
Favorite  |  View/Download：1/0  |  Submit date：2023/05/19
DETERMINANTS OF BRAND EQUITY IN E-BUSINESSES: AN EXPLORATORY STUDY Conference paper
Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, December 15-18, 2002
Authors:  Gwee, Yah Ting;  Hui, Kai Lung;  Chau, Patrick Y. K.
Favorite  |  View/Download：2/0  |  Submit date：2023/05/19