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	Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building Journal article Journal of Product and Brand Management,2019, volume: 28, issue: 7, pages: 773-786 Authors: Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung Favorite \| View/Download：6/0 \| Submit date：2021/10/19 Brand loyalty Consumer social learning Content marketing Content value Purchase intentions
	Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China Conference paper Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, New Orleans, LA, AUG 16-18, 2018 Authors: Wang, May; Chang, Younghoon Favorite \| View/Download：7/0 \| Submit date：2021/10/19 Brand equity Customer loyalty Technology leadership
	A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis Journal article Asia Pacific Journal of Marketing and Logistics,2016, volume: 28, issue: 4, pages: 616-633 Authors: Ram, Jiwat; Wu, Minglu Favorite \| View/Download：8/0 \| Submit date：2021/10/19 Brand loyalty Consumer loyalty Consumer switching costs Customer retention Customer satisfaction Marketing in China
	Conceptualizing factors that influence consumers' mobile phone purchase Conference paper ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research, Malacca, Malaysia, 21 May 2012 through 22 May 2012 Authors: Eze, Uchenna Cyril; Lee, Chaihar Favorite \| View/Download：3/0 \| Submit date：2021/07/12 brand loyalty Intention to purchase Mobile phones product image product knowledge