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	Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising 期刊论文 Young Consumers,2024, 卷号: 25, 期号: 3, 页码: 329-348 作者: Fan, Fei; Fu, Lin; Jiang, Qinghua 收藏 \| 浏览/下载：44/0 \| 提交时间：2024/09/04 Advertising persuasiveness Celebrity endorsement Source attractiveness Source credibility Virtual idol
	Young Audience’s Response to Virtual Idols’ Endorsement Advertising 会议摘要&总结 2024 作者: Fan, Fei; Fu, Lin; Jiang, Qinghua 收藏 \| 浏览/下载：33/0 \| 提交时间：2025/08/12 virtual idol source attractiveness source credibility celebrity endorsement advertising persuasiveness
	From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers 期刊论文 Journal of Promotion Management,2023, 卷号: 29, 期号: 5, 页码: 735-757 作者: Fan, Fei; Chan, Kara 收藏 \| 浏览/下载：16/0 \| 提交时间：2025/08/07 advertising persuasiveness celebrities celebrity endorsement online influencers relational study
	Older Consumers’ Perceptions of Advertising with Celebrity Endorsement 期刊论文 Asian Journal of Business Research,2022, 卷号: 12, 期号: 1 作者: Fan, Fei; Chan, Karan; Wang, Yan 收藏 \| 浏览/下载：11/0 \| 提交时间：2025/08/07 Advertising execution Celebrity endorsement Influencer marketing Marketing communication Older consumers Qualitative method
	Exploratory study about audience response to product endorsements by online DIY celebrities and traditional celebrities 期刊论文 Young Consumers,2020, 卷号: 22, 期号: 2, 页码: 169-184 作者: Fan, Fei 收藏 \| 浏览/下载：19/0 \| 提交时间：2025/08/07 Advertising effectiveness Celebrity endorsement Online DIY celebrities Online influencers Online opinion leaders Qualitative methods Traditional celebrities