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Journal article
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2024
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Advertising persuasiveness
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Celebrity endorsement
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Virtual idol
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Young Consumers
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Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising
Journal article
Young Consumers,2024, volume: 25, issue: 3, pages: 329-348
Authors:
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
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Submit date：2024/09/04
Advertising persuasiveness
Celebrity endorsement
Source attractiveness
Source credibility
Virtual idol
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