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LUO Zongwei
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2024
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Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)
Journal article
Journal of Business and Industrial Marketing,2024, volume: 39, issue: 2, pages: 336-349
Authors:
Cao, Bin
;
Dubey, Rameshwar
;
Luo, Zongwei
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Submit date：2024/03/12
Asymmetric preference
B2B Manufacturer-Stackelberg supply chain
Channel decision-making
Non-cooperative game analysis
Quality threshold
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