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	A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis Journal article Asia Pacific Journal of Marketing and Logistics,2016, volume: 28, issue: 4, pages: 616-633 Authors: Ram, Jiwat; Wu, Minglu Favorite \| View/Download：8/0 \| Submit date：2021/10/19 Brand loyalty Consumer loyalty Consumer switching costs Customer retention Customer satisfaction Marketing in China
	Cross-border comparative studies of service quality and consumer satisfaction: some empirical results Journal article Eurasian Business Review,2014, volume: 4, issue: 1, pages: 89-106 Authors: Wu, Minglu Favorite \| View/Download：5/0 \| Submit date：2021/10/19 Bordering cities Comparative studies Consumer satisfaction Service quality Structural equation modeling
	Balancing productivity and consumer satisfaction for profitability: Statistical and fuzzy regression analysis Journal article European Journal of Operational Research,2007, volume: 176, issue: 1, pages: 252-263 Authors: He, Yan Qun; Chan, Lai Kow; Wu, Minglu Favorite \| View/Download：5/0 \| Submit date：2022/04/01 Consumer satisfaction Fuzzy linear regression Ordinary least squares Profitability Total productivity