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Faculty of Humanities and S...
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6
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EZE Uchenna Cyril
5
WEI Xiaoyong
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Creating Global Economies t...
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Meeting Consumers’ Expectations: Exploring Corporate Social Advocacy Communication in China
Journal article
Sustainability (Switzerland),2022, volume: 14, issue: 4
Authors:
Song, Baobao
;
Lan, Xiaomeng
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View/Download:17/0
  |  
Submit date:2022/05/05
Chinese consumers
Corporate social advocacy
Expectancy violations theory
Organization–public relationships
Same-sex marriage
Understanding Chinese consumers' intention to purchase sustainable fashion products: The moderating role of face-saving orientation
Journal article
Sustainability,2017, volume: 9, issue: 9
Authors:
Wei, Xiaoyong
;
Jung, Sojin
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View/Download:3/0
  |  
Submit date:2022/06/24
Chinese consumers
Face-saving
Green value
Perceived value
Sustainable consumption
Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y
Journal article
Contemporary Management Research,2012, volume: 8, issue: 1, pages: 51-60
Authors:
Eze, Uchenna Cyril
;
Tan, Chew-Beng
;
Yeo, Adelene Li-Yen
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View/Download:1/0
  |  
Submit date:2021/09/27
Brand Image
Product Quality
Price Promotion
Consumers' Purchase Intention
Malaysia
Product Knowledge
Credit card debt among young Malaysians: A conceptual framework
Conference paper
ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research, Malacca, Malaysia, 21 May 2012 through 22 May 2012
Authors:
Eze, Uchenna Cyril
;
Beng, Tan Chew
;
Siang, Joanne Tay Hueh
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View/Download:3/0
  |  
Submit date:2021/07/12
conceptual development
consumers
Credit card debt
Malaysia
Consumers' online repurchase intentions: Perspectives from Malaysia
Conference paper
ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications, Kuala Lumpur, Malaysia, 6 June 2011 through 7 June 2011
Authors:
Har, Lee Chai
;
Eze, Uchenna Cyril
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View/Download:3/0
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Submit date:2021/07/12
Consumers
Internet
Malaysia
Online Repurchase Intentions
The influence of communication channels and promotional efforts on consumer adoption of Islamic banking services in Malaysia: An empirical analysis
Conference paper
Creating Global Economies through Innovation and Knowledge Management Theory and Practice - Proceedings of the 12th International Business Information Management Association Conference, IBIMA 2009, Kuala Lumpur, Malaysia, 29 June 2009 through 30 June 2009
Authors:
Thambiah, Seethaletchumy
;
Tan, Khong Sin
;
Eze, Uchenna Cyril
;
Nathan, Robert Jeyakumar
;
Lai, Kimpiew
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View/Download:3/0
  |  
Submit date:2021/07/12
Communication channels
Consumers
Islamic banking
Promotional efforts
Diffusion of islamic retail banking services among Malaysian banking consumers
Conference paper
Creating Global Economies through Innovation and Knowledge Management Theory and Practice - Proceedings of the 12th International Business Information Management Association Conference, IBIMA 2009, Kuala Lumpur, Malaysia, 29 June 2009 through 30 June 2009
Authors:
Thambiah, Seethaletchumy
;
Eze, Uchenna Cyril
;
Tan, Khong Sin
;
Nathan, Robert Jeyakumar
;
Lai, Kimpiew
Favorite
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View/Download:6/0
  |  
Submit date:2021/07/12
Consumers
Islamic banking
Malaysia
Suburban
Urban