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	A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis Journal article Asia Pacific Journal of Marketing and Logistics,2016, volume: 28, issue: 4, pages: 616-633 Authors: Ram, Jiwat; Wu, Minglu Favorite \| View/Download：8/0 \| Submit date：2021/10/19 Brand loyalty Consumer loyalty Consumer switching costs Customer retention Customer satisfaction Marketing in China
	An empirical investigation of web site use using a commitment-based model Journal article Decision Sciences,2006, volume: 37, issue: 3, pages: 427-444 Authors: Li, Dahui; Browne, Glenn J.; Chau, Patrick Y. K. Favorite \| View/Download：3/0 \| Submit date：2023/05/19 Affective Commitment And Trust Calculative Commitment Continuous Use Customer Retention Quality of Alternatives