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	How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory 会议论文 Proceedings of the International Conference on Electronic Business (ICEB) 作者: Lin，Bosen; Wang，Yihan; Hou，Fangfang; Li，Boying; Guan，Zhengzhi 收藏 \| 浏览/下载：22/0 \| 提交时间：2025/06/26 consumption value theory dramaturgical theory E-commerce live streaming ethnography
	Understanding purchase intention in e-commerce live streaming: Roles of relational benefits, technological features and fan identity salience 会议论文 Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20-24 June 2020 作者: Hou, Fangfang; Li, Boying; Guan, Zhengzhi; Hu, Yueqiu; Chong, Alain Yee Loong 收藏 \| 浏览/下载：27/0 \| 提交时间：2025/06/26 E-commerce live streaming Fan identity salience Purchase Relational benefits