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Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: The mediating role of online customer engagement Book chapter
出自: Handbook of Customer Engagement in Tourism Marketing, Cheltenham, UK:Edward Elgar Publishing, 2023, pages: 99-114
Authors:  Jiang, Yangyang;  Zhang, Xiya;  Balaji, M. S.;  Wang, Tenghao
Favorite  |  View/Download:4/0  |  Submit date:2025/04/11
Generation Z's response to the virtual reality advertising in China Journal article
Young Consumers,2023, volume: 24, issue: 3, pages: 367-377
Authors:  Yu, Bin;  Fan, Fei
Favorite  |  View/Download:10/0  |  Submit date:2023/06/30