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	Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior Journal article BMC Psychology,2023, volume: 11, issue: 1 Authors: Zhang, Yipin; Yang, Yi Chun Favorite \| View/Download：6/0 \| Submit date：2024/01/22 Green animation advertising Green brand love Green customer citizenship behavior Stimulus–organism–response (SOR)
	Green animation advertising of food: Influence on green trust and green customer citizenship behavior Journal article Social Behavior and Personality,2023, volume: 51, issue: 7 Authors: Zhang, Yipin; Yang, Yi Chun Favorite \| View/Download：6/0 \| Submit date：2023/09/21 consumer behavior customer citizenship behavior customer trust food advertising green animation advertising
	Exploring the role of green attributes transparency influencing green customer citizenship behavior Journal article British Food Journal,2021, volume: 124, issue: 5, pages: 1473-1484 Authors: Deng, Ying-Yi; Yang, Yi-Chun Favorite \| View/Download：5/0 \| Submit date：2021/10/19 Green attributes transparency Green brand image Green customer citizenship behavior Green trust
	Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior Journal article Young Consumers,2021, volume: 23, issue: 2, pages: 165-178 Authors: Le, Andrea; Tan, Kim-Lim; Yong, Siew-Siew; Soonsap, Pichsinee; Lipa, Caple Jun Favorite \| View/Download：5/0 \| Submit date：2021/10/19 Customer citizenship behavior Environmental attitude Green image intention to re-patronage Product attitude S-O-R model Trendy coffee cafés