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PONG Kok Shiong
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2020
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Bujang Valley
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Hindu-Buddhism heritage site
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archaeological tourism
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destination marketing
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promotional mix
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Tourism and Sustainable Dev...
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Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists
Journal article
Tourism and Sustainable Development Review-Journal (TSDR),2020, volume: 1, issue: 2, pages: 119-134
Authors:
Pong, Kok Shiong
;
Chin, Ying Shin
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Submit date：2025/05/23
destination marketing
promotional mix
archaeological tourism
Hindu-Buddhism heritage site
Bujang Valley
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