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Young Consumers
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How influencers’ social media posts have an influence on audience engagement among young consumers
Journal article
Young Consumers,2023, volume: 24, issue: 4, pages: 427-444
Authors:
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, Michael
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Submit date：2023/07/03
Brand communication
China
Content analysis
Influencer marketing
Media effects
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